Wahda, Abu Dhabi, UAE
Al Wahda Mall constructed in 2007, is set within an affluent neighbourhood in the heart of Abu Dhabi. The UAE Pro-league football team of Abu Dhabi – Al Wahda FC also has its grounds neighbouring the Mall location.
Hazza Bin Zayed Street (Defence Street), Abu Dhabi, United Arab Emirates
The High Profile Starbucks store is well located at the main pedestrian entry to the Mall on the ground floor level, having good exposure to the central atrium and visible from the additional levels above.
This mall is frequented by a varied customer profile and therefore the international brand awareness of Starbucks is well received.
The inspiration for the store was developed on the renowned UAE Arabian hospitality around coffee drinking, coffee heritage and the meeting point/3rd place connection with the Brand.
The more traditional localised design elements and application of materials have allowed the store to be developed on a more open welcoming concept blended with more traditional seating arrangements to accommodate single customers to larger family groups as is the requirement of the region.
The coffee story is outlined in the chalked Coffee Belt world map applied in a bespoke manner onto fabric panels that hi-light the main coffee growing regions of the world blending with traditional style ceiling details, floor treatments and wall finishes assist in bridging the link with localization piece of this High Profile Starbucks store for all to enjoy!.