Shangri la, Abu Dhabi Mall, UAE
The setting for this High Profile Reserve store is within an Arabic traditionally designed hotel complex with an adjoining Souk. The general look and feel is modern Arabic in context therefore the surroundings for this store have dictated the source of inspiration for the store interior.
Khor Al Maqta, Qaryat Al Beri, Between The Bridges
This store currently has a heavy local Emirati following plus Tourist visitors from the hotel so to continue the Souk style theme into the store allows the perfect bridge between hotel and coffee house.
The opportunity for a Reserve store lends itself perfectly to the local population and high customer base for this location. The option to sit and sample Reserve handpicked coffee blends with a view through the canals of the Souk allow for a relaxing atmosphere both from the interior space and year round terrace environment.
The bespoke island style Reserve bar arrangement, coffee story, pastry display, and developed food offer has been taken to a new level in the displays and enclosed customised case work. The traditional souk style ceiling details, floor treatment and wall finishes, arabesque decorative lighting, and artwork send strong messages of the exclusive selection of Reserve coffees available for sampling and create the link with localization of this store.
The furniture arrangements and unique styles have taken the customer’s needs and comfort levels into consideration completing the seating selection to accommodate single customers to larger groups.
These localised design elements have been carried through into the terrace seating space which has been designed to allow all year round comfort with retractable glazing, local elements and soft seating.
Branding is kept subtle yet very elegant both at the Reserve bar and entrance to the store giving the additional appeal of the High Profile experience that customers will take away from their Starbucks Reserve High Profile experience.