Dubai Mall 3, Dubai, UAE
Set within the Grand Atrium overlooking the Mall Grand Avenues Entrance this Starbucks Reserve location on the first level has secured a prominent position with strong visibility of the premium level of the brand from all levels.
Financial Centre Road,Downtown Dubai,Near Buj Khalifa - Dubai
This prestigious zone within the Mall reflects opulence and class – therefore Reserve and the design direction for this store was developed using a more hospitality led scheme and palette of finishes and colour tones.
The open concept with large areas of transparency allow for various seating styles to be created giving prominence to the bespoke bar arrangement, carrying the Starbucks Reserve premium coffees. The architectural details, customised artwork, floor treatments, wall finishes & lighting selections send strong messages of the exclusive selection of Reserve coffees available for sampling and create the link with localization piece of this store.
A strong emphasis to the Reserve coffee story is seen with the treated timber artwork to the rear of the Reserve Bar, Starbucks coffee story telling within the small artwork frames displayed along the chesterfield style banquet seating and the low table lamp features give a strong lounge style appearance to the space.
The application of the signage for the store has also been treated in a subtle but on brand manner using diffused lighting and timber treatments as a backdrop. The colour ways, seating styles, materials and ambience create an elegant setting for their Starbucks Reserve High Profile experience.