Starbucks Coffee International opened the first Starbucks location outside of the United States in Vancouver, Canada in 1987. Since then Starbucks has offered the highest-quality arabica coffee, handcrafted beverages, and legendary service that combine to provide the unique Starbucks Experience to customers in eight countries throughout Starbucks Americas, our operating region that includes Canada, Latin America and the Caribbean. The countries in this region include Argentina, The Bahamas, Brazil, Canada, Chile, Mexico, Peru and Puerto Rico.
From our beginning in Vancouver’s Seabus Skytrain Station 22 years ago, to the end of the second quarter of fiscal 2009, Starbucks has opened more than 1,350 locations throughout the region. To support our business, in 2002 Starbucks opened regional support centers in North York, Ontario and Miami, Florida. Leading the overall business strategy and operations for the region is Colin Moore, president, Starbucks Coffee Americas.
In Canada, the Starbucks Experience extends beyond the retail locations to more customers and partners through Starbucks Coffee Canada’s foodservice and licensing arrangements. Our specialty coffee and tea brands include Starbucks Coffee, Seattle’s Best Coffee, Torrefazione Italia, Tazo teas and Fontana Syrups, offered at businesses, colleges and universities, and hotels.
Starbucks is committed to doing business responsibly as part of our Starbucks™ Shared Planet™ commitment – both where retail stores are located and in the regions where coffee is grown. It is based on three actions: sourcing our coffee ethically, acting as good stewards of the environment, and being actively involved in our communities
One key part of Starbucks™ Shared Planet™ is our work in coffee-growing communities. For example, Starbucks buys beans for our Organic Shade Grown Mexico coffee from small farms in the buffer zone surrounding the El Triunfo Biosphere Reserve in the Southern state of Chiapas, Mexico. The coffee grown here – a direct result of Starbucks partnership with Conservation International – helps protect biodiversity.
In Puerto Rico, Starbucks established an alliance with the Puerto Rico Farmers Bureau to strengthen relationships with farmers in that region. Starbucks Latin America donated US$10,000 to lead a coffee-picking brigade, in addition to supporting an effort to train coffee growers on the broca beetle plague affecting the local coffee industry. In November 2008, the second annual coffee-picking initiative took place; more than 70 Starbucks partners helped pick coffee in response to the Department of Agriculture’s open call to help in the harvest. Starbucks partners (employees) from Starbucks Coffee Puerto Rico have also worked to lend a hand in the coffee fields at harvest. Over the past three years, over 300 Starbucks partners have helped pick more than 3,000 pounds of coffee in the Adjuntas region.
In 2008, Starbucks Canada partnered with the Vancouver Community Foundation, the largest and oldest community foundation in Canada, to help administer Shared Planet Youth Action grants and develop relationships with youth action organizations. In fiscal 2008 Starbucks administered $125,000 of grants across six organizations including Jane Goodall’s Roots and Shoots, Ashoka Youth Venture, Green Street Youth Action Centre, Schools Without Borders, Canada World Youth and Katimavik.
In 2004, Starbucks opened a Farmer Support Center in San Jose, Costa Rica. Agronomists and other scientists at the Farmer Support Center evaluate social, environmental and economic aspects of coffee production to help ensure that the coffee Starbucks purchases is grown and processed in a responsible manner while helping to improve the quality of the crops. Our agronomists also teach farmers better growing and conservation techniques that enhance their knowledge of responsible coffee production.
The center allows Starbucks to work closely with those farmers and suppliers worldwide who are implementing Starbucks coffee growing guidelines known as Coffee and Farmer Equity (C.A.F.E.) Practices, the ethical sourcing guidelines under Starbucks™ Shared Planet™. C.A.F.E Practices is a set of guidelines that include over 120 standards for quality, environmental practices, social and economic standards, and price transparency to farmers. This commitment to ethical sourcing allows coffee farmers to share in Starbucks mission and success. 2009.