Starbucks opened our first store in the Europe, Middle East and Africa (EMEA) Region in the United Kingdom (UK) in 1998, and now offers the unique Starbucks Experience to customers in 29 countries throughout much of continental Europe, the UK, Ireland and the Middle East. These countries include Austria, Bahrain, Belgium, Bulgaria, Cyprus, the Czech Republic, Denmark, Egypt, France, Germany, Greece, Ireland, Jordan, Kuwait, Lebanon, the Netherlands, Oman, Poland, Portugal, Qatar, Republic of Ireland, Romania, Russia, Saudi Arabia, Spain, Switzerland, Turkey, the United Arab Emirates, and the United Kingdom. More than 1,550 stores were open in these markets as of the end of second quarter, fiscal 2009.
Starbucks operations in EMEA are supported by the EMEA Regional Support Center and Roasting Plant in Amsterdam. The Amsterdam Roasting Plant roasts, packages and distributes all the Starbucks coffee in the EMEA region, and is our only roasting plant outside of the United States. Leading the overall business strategy and operations for the region is Buck Hendrix, president, Starbucks Coffee EMEA.
Starbucks Coffee EMEA is proud of its contributions to the worldwide Starbucks Experience. Starbucks UK’s creation of the Strawberries and Crème Frappuccino® blended beverage enjoyed great success locally and was subsequently introduced around the world.
Starbucks is committed to doing business responsibly as part of our Starbucks™ Shared Planet™ commitment – both where retail stores are located and in the regions where coffee is grown. It is based on three actions: sourcing our coffee ethically, acting as good stewards of the environment, and being actively involved in our communities
We have made contributions to coffee growing communities in Africa and developed community programs to build strong relationships between Starbucks partners (employees) and neighbors in the communities where stores are located. In 2007, Starbucks announced a commitment of almost US$500,000 to CARE International over three years, supporting social development projects focused on life-long learning; providing education and developing skills for both children and adults.
Over the same three-year period, Starbucks Coffee EMEA is adding to this commitment by supporting small-scale projects in local communities. The company applies a principle of supporting coffee growing communities by supporting local communities in the markets. Individual markets collaborate with organizations that support youth education and literacy in local communities. For each hour volunteered by a partner with these local organizations, Starbucks Coffee EMEA makes a donation to CARE in support of social development projects in coffee growing communities.
In 2008, Starbucks Coffee EMEA announced a series of worldwide initiatives as part of our Starbucks™ Shared Planet™ global commitment to doing business responsibly. EMEA became the first market to transition to 100% responsibly grown, ethically traded espresso sourced by standards developed in partnership with Conservation International (CI), and the UK and Ireland became the first markets to adopt 100% Fairtrade certified Espresso – embracing standards in conjunction with those laid out by CI. In addition to working with farmers to enhance coffee quality and profitability through improved environmental and agricultural practices, these programs address the critical issue of climate change.