Starbucks Global Consumer Products

Starbucks Global Consumer Products Group (CPG) strives to extend the Starbucks Experience to our customers outside the retail store environment through a number of channels and products. Starbucks has a proven track record of creating successful coffee-related and complementary products.

The CPG segment includes the company’s grocery and warehouse club business as well as branded products worldwide, including packaged coffee and tea, ready-to-drink (RTD) beverages and premium ice creams. CPG operates primarily through joint ventures and licensing arrangements with large consumer products business partners, most significantly the North American Coffee Partnership (NACP), a joint-venture partnership with Pepsi-Cola North America, for manufacturing, distribution and marketing of RTD beverages in the U.S. and Canada, and with Kraft Foods Inc. for distribution and marketing of packaged coffees and teas in the U.S.