Nov 11, 2012

Starbucks hosts Khleifat’s book signing ceremony at City Mall store

Amman, Jordan, November 12, 2012 – Starbucks has hosted the signing ceremony of well-known Jordanian writer Hind Khleifat’s latest book “Niswan ½ Com” which was written at Starbucks over a period of two years and inspired by its ambience.

 The event, a gesture of appreciation to a valued customer, was held on October 23, at the Starbucks City Mall store in the presence of the media and fans who were eager to get their copies of the book which was written in Arabic signed by the author.

 “We were honored to be a part of this occasion, which reflects what Starbucks can provide its customers through its quiet and inspiring atmosphere,” said Rana Shaheen, regional communications and CSR manager of Starbucks Coffee MENA.  “Hind Khleifat’s presence at our stores for over two years was a pleasure, and we are very proud of her accomplishment. We at Starbucks are always committed to fostering, celebrating and appreciating Jordanian talent, and we will continue to provide the best to our customers.”

Hind Khlaifat is a comedy and satire writer for Rotana magazine and Jordan’s Al Rai newspaper.  She published her first collection in 2009, titled “Confessions of a Woman Who Does Not Know How to Wrap Vine Leaves.” According to her, “Niswan ½ Com” was inspired by the ambience of Starbucks and its partners (employees) and customers, who are characterised by their diverse cultural backgrounds. The author’s latest book deals with the roles of traditional Arab and Jordanian women and the problems they face, especially with men, presented in a sarcastic, comic style.

Starbucks offers its customers the finest coffee and a wide range of hot and cold beverages at eight branches in Amman. Today, Starbucks’ network includes more than 300 stores across 10 countries in the region, including Bahrain, Kuwait, Egypt, Jordan, Lebanon, Oman, Qatar, Saudi Arabia, the United Arab Emirates and Morocco, and employs more than 2,700 partners. The company has organised a number of initiatives through its “Community Connections" programme, which is part of Starbucks’ long-term efforts to deliver lasting changes to better the communities in which it operates. The programme aims to promote the spirit of volunteerism and encourage young men and women to create positive change in their communities.