Mar 06, 2017

Starbucks Introduces Reserve Coffee at Doha Festival City

New destination to offer unique experience of rare and exquisite coffees 

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Doha, April 6, 2017 -- The world’s leading coffee retail chain launches Qatar’s first core Clover store with Reserve presence at the Doha Festival City - Qatar’s largest entertainment, fashion and dining destination.

The opening of the first Clover store with Reserve presence offers connoisseurs an immersive coffee experience and an opportunity to enjoy the range of specially selected, rare and exquisite coffees. Each coffee is one-of-a-kind, sourced from small coffee growing regions in Latin America, Africa and Asia/ Pacific islands.  The store is also home to the unique Clover® brewing system which will be used for the first time Qatar.

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The Clover® brewing system uses innovative Vacuum-Press™ technology to create every cup of coffee right in front of the customer. It controls brewing time and temperature digitally, as even small changes can dramatically affect the outcome of the coffee’s taste.

In addition, the store will also offer other premium brewing methods (Siphon, Chemex, Pour-Over and Coffee Press) where the theatre of coffee brewing takes centre stage. Each brewing method brings out different notes and flavours of the coffee, offering customers a unique and exquisite taste of the same coffee when offered through the different brewing techniques.

“People who really love coffee are always searching for new sensory experiences from their favourite beverage,” said John Smith, Senior Operation Manger – Starbucks Qatar, Oman and Bahrain. “With the opening of Qatar’s first Clover store with Reserve presence, we aim to give consumers everything their passion for coffee demands: exquisite rare beans from exotic locations selected by our master brewers for the ultimate coffee taste experience.  This opening is a very proud moment for us, and we invite everyone who loves coffee to come and taste this wonderful range.”

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The new Reserve store offers a stunning environment with traditional references through calligraphy and hand painted artwork applied onto herringbone timer wall, weathered copper detailed and stone cladding. Arabic mesh details are inherent in the design and references of handpicked coffees from farmlands around the world give dimension and warmth, creating a comfortable ambiance for customers.

Three Reserve coffees will be on offer at the store opening – Nicaragua Maracatura, Nicaragua La Roca, and Costa Rica Vista Del Mar Yellow Honey. The store will also offer Starbucks core range of food and beverages that are known and loved by customers in Qatar.